Breadcrumb Schema: Better Navigation and SERPs
Show site hierarchy in Google search results with breadcrumb schema.
Breadcrumb schema adds hierarchical navigation to search results: Home > Category > Page.
Appearance
Each level is clickable, taking more SERP space and providing context.
Implementation
BreadcrumbList with ListItem entries. Each needs position, name, and item (URL).
Best Practices
Match visible breadcrumbs. Logical hierarchy. Don't link current page.
Pro Tip
If you have visible breadcrumbs, just mirror the structure in JSON-LD.
Generate breadcrumb schema with our Schema Generator.
Try Free Tool