Google Ads Character Limits: Complete Reference
Every character limit you need to know for Google Ads.
Exceeding character limits means rejected ads or truncated copy.
Limits:
- Headlines: 30 chars each (min 3)
- Descriptions: 90 chars each (min 2)
- Display path: 15 chars per field
- Sitelinks: 25 title, 35 description
- Callouts: 25 chars each
Working Within Limits
Abbreviate naturally. Remove unnecessary words. One message per headline. Numbers over words.
Pro Tip
Always verify with our Google Ads Counter before submitting.
Check Google Ads copy with our character counter.
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