UTM Parameters: Track Every Marketing Campaign
Master UTM parameters to track the exact source of every visitor.
Without UTM parameters, you can't tell which campaign drove each visitor. They tag URLs with tracking info for analytics.
The 5 Parameters
Parameters:
- utm_source — Where from (google, facebook)
- utm_medium — Medium (cpc, email, social)
- utm_campaign — Campaign name
- utm_term — Keyword (for ads)
- utm_content — Content variant
Naming Conventions
Use lowercase, hyphens, be consistent. "Summer Sale" vs "summer-sale" = 3 different campaigns.
Pro Tip
Create a UTM naming convention spreadsheet for your team.
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